Universal Music Group

Multi-store solution blugento shop factory

Universal Music Group is the world's leading music company. They own and operate a broad array of businesses in more than 60 countries.

Furthermore Universal Music Group employs over 8,300 people and have 890 Top-Artists like Lady Gaga, Elton John and The Beatles on its roster.

> 60

> 8,300 worldwide

> 7.1 billion USD/year

Case Study: Universal Music Group - blugento shop factory

From 47B, the company that brought us into the project

Netresearch is key and has always been key to this solution, including in the fulfilment build and integration into Magento Commerce Order Management.

Bob Schwartz

CEO of 47B and previous President & CEO of Magento


The plan

Universal Music Group has hundreds of online-shops for their worldwide roster of artists. In the past, these were managed by individual labels each using various shop systems. Universal Music Group wanted to standardise their e-commerce properties and systems and provide central oversight of all stores across all artists and labels. 

The requirement was to provide the ability to create Magento shops within the shortest time possible that could all be managed centrally but be independent from each other, have individual product catalogues and designs, be scalable to cope with sudden high traffic resulting from artists promotions, and crucially, that all these stores could be deployed, launched, designed and managed by people without any technical skills. 

Turns out this was the perfect use case for the blugento shop factory and the blugento design customiser.


Netresearch joined a team headed up by 47B to collaborate in the project to provide Universal Music Group  with an independent instance of blugento shop factory allowing them to create and manage any number of Magento shops. 

Every shop is an independent single shop instance running on their own cloud infrastructure with the architecture designed by Netresearch. This is set up to be robust and scalable. This made it possible to migrate their existing Magento stores and create new ones literally at the click of a button.

There is one ‘Master Shop’ template that contains all the base requirements that each shop utilises, such as product catalogue, chart reporting, analytics and sales information, and this base template is used to create all stores and can be adjusted to incorporate specific requirements for each artist. 

Each shop also includes our Magento Design Customiser which is a tool that allows non-technical people to design and theme any Magento store to match their brand quickly and easily all from the Magento administration dashboard.


Key Features

  Manage and maintain infinite Magento Enterprise shops from one dashboard
  Cloud based infrastructure with CI/CD deployment for speed and scalability  
  Reduction in shop launch time from 14 to 3 day
  Total flexibility in design and features  
  Security updates to all stalls simultaneously


Since Universal Music Group started utilizing blugento shop factory, they have migrated and created over 175 Magento Enterprise stores using the system. 

We continue to work together to enhance the design customiser and its functional expansion as well as provide support for infrastructure and Magento. 

Together with Universal Music Group, Netresearch won the Magento Imagine Excellence Award in the "Best Sales Channel Growth" category at Magento Imagine 2019. For the same project we were nominated one year earlier in the category "Best in Class Fulfillment". This shows that we have been able to score points with our solution blugento shop factory for a long time.

Netresearch won the Magento Imagine Excellence Award

Case Study: Universal Music Group - blugento shop factory

Thomas Wilhelm
CEO / Managing Partner

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