Case Study Axalta: REP2GO

Axalta Coating Systems

REP2GO portal: Online platform for the Smart-Repair-Market

Axalta is a world-leading company specializing exclusively in lacquers, coating technologies, and application systems. The application areas of the coatings range from initial and refinish coatings for passenger cars and commercial vehicles to applications for electric motors, wood, industrial objects, buildings, and pipelines. The company operates in 130 countries and has over 150 years of experience with coatings.

> 100.000

14.000 worldwide

> 4.4 billion USD/year

Case Study: Axalta - REP2GO-Portal

We now have a tool that covers the needs of repair shops and car owners alike - all in one portal. Netresearch gave us the best support to launch this project. The agile approach was just right for us.

Marion Röthgen

Manager eBusiness EMEA
Axalta Coating Systems


The plan

REP2GO is an entirely new franchise concept in the field of Smart Repair, which was launched by Axalta Coating Systems. Via an online portal, motorists should be able to easily and conveniently book appointments in repair shops. Also, the workshops as affiliated franchise companies need to be enabled to represent their repair and service portfolio. Customers should be able to order a repair online at a fixed price, as well as book attractive rental vehicles.

The vision behind REP2GO is the digital customer journey from damage assessment through mobile booking, payment, pickup and return of the rental vehicle to final billing and quality assurance. This project is to be rolled out throughout Germany. The onboarding of many new franchisees plays a big role here.

The connection to the workshop software of the body shops is part of future steps. In addition, the workshops can order all the necessary materials to carry out their repair orders via an integrated webshop for paints and accessories. The webshop is to be integrated into the system landscape (SAP) of Axalta to enable just-in-time delivery of the required materials.


Based on TYPO3, a responsive CMS in the REP2GO layout was developed, which offers the REP2GO services for vehicle owners and also provides an internal "partner area" for the workshops. The services for the workshops, such as videos and marketing material, can be centrally published by Axalta to the workshops (franchisees).

In addition, the seamless integration of a webshop based on Magento 2 for paints and accessories as well as the integration of the internal SSO solution (ForgeRock) for the franchisees was done. For easy, mobile booking of appointments and rental cars, an online booking tool has been integrated for Smart Repair customers.

Through the connection to the SAP inventory control system, repair shops can carry out their order processing. By setting up a customer account, vehicle owners also see their booked services and repair history.


Key features

 Integration into the existing system architecture at Axalta
 Opening up new distribution channels 
 Gain access to new customer groups for repair shops (mobile first)
 Improved information flow for repair shops
 Closer ties between repair shops and Axalta
 Improved handling for the customer 
 Digitalization of appointment booking process in the shop
 Cost optimization 

The result

At, a portal can now be reached that perfectly meets the requirements of the client. Axalta regularly provides updates, services and guidance to its customers through the partner area of the portal. Every car owner can easily book appointments, select rental cars and retrieve information about the respective workshop. This way, the requirements of Axalta, the workshops, and customers are ideally combined.

The first partner workshops are already active. Having started in the Cologne area in Germany, a large number of nationwide workshops will be connected in the future. Netresearch laid the foundation for REP2GO with the launch of the portal and prepared the next steps in the implementation of the customer's digital vision.

Go to portal

“Delivering an exciting project with a modern technology stack in time and budget is certainly the goal of every project manager, and that's exactly what has been realized here!”

Rüdiger Grohmann
Project leader at Netresearch
Case Study: Axalta - REP2GO-Portal

Thomas Wilhelm
Consultant web platforms,

  +49 341 47842241

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